Face Masks That Actually Do Something (And Two That Don't)
A short, opinionated guide to when a mask earns its shelf space — and when it's mostly aromatherapy.
Masks are the dessert of a skincare routine — fun, occasional, and easy to overdo. Some do real work. Some are essentially a scented moisturizer with a longer sit time. Both are fine; you just want to know which is which.
Worth it: a hydrating overnight mask
Once or twice a week, layered over your usual moisturizer, an occlusive overnight mask can genuinely change how your skin looks in the morning — especially in dry months. Look for squalane, glycerin, and panthenol.
Worth it: a clay mask, sparingly
For oilier or congested skin, a bentonite or kaolin mask 10 minutes at a time, once a week, does more than most 'pore cleansing' cleansers ever will. Don't let it dry to a crackle — remove it while it's still slightly tacky.
Skip: sheet masks as skincare
Cute. Photogenic. Basically an occlusive vehicle for a very diluted serum. Fun to do; don't count on them for results.
Skip: 'detox' masks
Your skin doesn't detox. Your liver does. Anything labeled as pulling toxins out of pores is marketing dressed up as biology.
Two masks a week, tops. If you're masking every night, you're not masking — you're irritating.
— Kendal, Licensed Esthetician
